It’s essential that we start addressing where all of this needed energy is going to come from.

Iteration – there needs to be a dynamic process: try, analyse, evaluate.Professor John Dyson spent more than 25 years at GlaxoSmithKline, eventually ending his career as VP, Head of Capital Strategy and Design, where he focussed on developing a long-term strategic approach to asset management..

While there, he engaged Bryden Wood and together they developed the Front End Factory, a collaborative endeavour to explore how to turn purpose and strategy into the right projects – which paved the way for Design to Value.He is committed to the betterment of lives through individual and collective endeavours.. As well as his business and pharmaceutical experience, Dyson is Professor of Human Enterprise at the University of Birmingham, focussing on project management, business strategy and collaboration.. Additionally, he is a qualified counsellor with a private practice and looks to bring the understanding of human behaviour into business and projects.. To learn more about our Design to Value philosophy, read Design to Value: The architecture of holistic design and creative technology by Professor John Dyson, Mark Bryden, Jaimie Johnston MBE and Martin Wood.Available to purchase at.In this podcast, Process Technical Director,.

Adrian La Porta., Chief of Staff at.

The Boldt Company.

about how to define customer value and drive innovation.. Click the 'play button' above to listen in, or read our 5 Key Takeaways from this episode below.... 1.A clear brief allows for the design to be checked continuously as it evolves.

Our approach to developing a brief is to place it firmly in the context of being a part of the process which ends with a fully functioning hospital.The brief cannot – or should not – exist in splendid isolation.

It must take into account the massing of the hospital, the plant and M&E requirements, servicing facilities, the extent and location of the car parks.In our minds, the brief is intrinsically linked to the construction strategy.